Tuesday, 3 May 2011

Get in the game this week with AKQA's latest innovation: StarPlayer

Heineken has launched a brand new live football game, StarPlayer, which allows players to predict what will happen at key moments in UEFA Champions League matches to score points.
The game, which was created and devised by creative agency AKQA, taps into a growing 'dual screen' habit amongst audiences: the tendency to watch TV while also chatting with mates via social media networks on computers or mobile phones. StarPlayer works in real-time, with players invited to forecast the outcome of corners, free kicks and penalties by choosing between a number of options. Different point scores are awarded depending on the likelihood of the outcome. Players also have the chance to guess when goals will take place - at the start of the game they are given eight chances to predict whether there will be a goal in the next 30 seconds, with points awarded on a sliding scale depending on how early the goal is anticipated.
Top job by top dog UK agency AKQA, watch the promo below!

Post by: Bernardo Carvalho - Bravo Media